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~ USA Headed for a 5th Revolution! Why?

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Monthly Archives: August 2014

#81 Want Quality Education? Start with Quality Teachers…and No Busing

30 Saturday Aug 2014

Posted by Jordan Abel in Back Asswards Thinking, Education Issues, Possible Solutions, Societal Issues

≈ Leave a comment

(Readers: Please note the blog is constructed as a story. While not all chapters are linked, after reading a few recent entries, you might want to start at the beginning. More about the blog and about the author. )

Scene:  JC, Greenie and Jordan continuing conversation about higher education.  Start of conversation entry #80.

Greenie:  “You really think schools can be separate but equal.  Seems like such a throwback.”

122813_2140_15Education2.jpgJordan:  “Schools are never equal.  That’s a misnomer.  I do think, as a society, we can make sure all children are exposed to a credible minimum level of quality instruction.”

JC:  “That’s a mouthful…but I agree.  There is a number of ways of measuring performance so I think we have multiple methods to achieve a credible minimum standard.”

Greenie:  “I’ll buy the claim we can achieve minimum academic standards.  Not easily achieved but possible.  But what about social interaction in education?  Isn’t that lost without busing?”

010414_1635_16TeachingS1.jpg JC:  “Some.  But think about how much social interaction we’re losing now.  We’re becoming more segregated with private schools, parochial schools, charter schools.  Even worse, look at how many people are home schooling.  Where’s the social interaction with home schooling?”

Jordan:  “Good point.  I’m all for putting the kibosh on home schooling.”

Greenie:  “Jordan, you do like to swim upstream, don’t you?  Why the kibosh on home schooling?“

Jordan:  “First, I’m all for encouraging kids to learn as fast as possible.  But a major part of education is developing social skills and learning to get along with people who are different.”

JC:  “Proponents of home schooling claim public schools hold back smart kids.”

Jordan:  “Hogwash.  If the parents think the kids are so smart, then enroll them in a program after school hours.  No one is proposing to quit learning.”

Greenie:  “Can they get more learning during school hours?”

Jordan:  “I know people think we were educated in the Stone Age…and maybe they’re right.  However, I recall my 8th grade math class…”

JC:  “…Mrs. Davidson, right?”

Jordan:  “Yes.  She set up an extra credit program for the entire year.”

cootie-bug-canada JC:  “Was that the Cootie Bug thing?”

Jordan:  “You’re on a roll, JC.  Anyway I finished the entire year’s math coursework and all the extra credit work by mid-October.”

Greenie:  “So what did Mrs. Davidson do with little Jordan?”

Jordan:  “Made little Jordan a TA.”

Greenie:  “Really.  I never knew you were a teacher’s assistant.  In 8th grade?  I’m impressed.”

JC:  “Don’t be.  His only shining moment.  Just kidding, Jordan.  This conversation seems centered on one thing.”

Greenie:  “What’s that?”

JC:  “Making sure there are high-quality teachers at all levels.”

Jordan:  “That means upping the ante for teacher’s salaries.  Much more than we pay them now.”

Greenie:  “Plus, we need to put some respect back in the teaching profession.”

JC:  “Agreed.  Becoming a teacher should not be a ‘can’t-find-anything-else-to-do’ occupation.  Teaching needs to become a profession of first choice.”

Jordan:  “Attracting that caliber of person to teaching is going to require a radical change in thinking about salaries.”

Greenie:  “JC, if you were graduating school today, what salary would entice you to teach?”

JC:  “$100k.”

Greenie:  “$100k?  Tenured teachers don’t earn that much most places.”

Black School Teacher JC:  “That’s the problem.  Smart people who can be good teachers have many alternatives, even in a lousy job market.  Why should they teach for $40-50k given the alternatives?”

Jordan:  “Want to hear some back asswards thinking?  Starting pay for teachers in North Carolina?  Just over $30k, which is near the bottom of all states.  The legislators hadn’t increased the salary for several years.  Then they wanted to cut other support for teachers.  And the same legislators couldn’t understand why teachers were leaving the state.  Duh.”

Greenie:  “You’re not suggesting the same salaries for teachers in all school districts are you?”

Jordan:  “No.  What I am suggesting is without quality teachers in quality neighborhood schools this country is going to continue to fall behind in education.”

JC:  “Who’s going to fund all the increases in salaries?”

Greenie:  “JC, have you become a Republican?”

JC:  “No, but it’s a legitimate question.  We’re talking about a large increase in compensation and it needs to come from somewhere.”

Greenie:  “As a start, let’s get rid of most all school buses.”

Jordan:  “What else?”

JC:  “I’d like to take a look at every part of the school budget, including facilities.  What’s that called where you take a look at every part of the budget as if you are starting over?”

zbbJordan:  “Zero-based budgeting.”

JC:  “That’s it.  The approach requires justification for every expenditure.”

Jordan:  “Zero-based budgeting is often an emotional exercise.  People like to protect their pet programs…and their jobs.”

Greenie:  “I hear you.  But, if we don’t use something like zero-based budgeting, how else can real change be made?  The people in charge will never make the changes required.”

JC:  “Jordan, you’ve been involved with major organizational changes.  How’d it get pulled off?”

Jordan:  “Not easily and almost always with a lot of personnel changes…and pain.”

open-mindedGreenie:  “I’m certain it was painful for people who normally are uncomfortable with change.  What about people who were more open-minded?”

Jordan:  “For most of the open-minded, the change was exciting.  Not everyone liked all the changes but they knew the old way was not working.  And they supported the changes.”

JC:  “As a society are we really ready to tackle the problem of getting more quality teachers?”

Jordan:  “Everyone – left, right and center – seems frustrated with the current education system.  What we need is a pilot program to demonstrate how quality teachers can move toward quality education.”

Greenie:  “Quality public education that can be achieved in neighborhood public schools…”

JC:  “…without busing.”

Jordan:  “Without busing.  But with more parental involvement.”

(To be continued.)

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#80 OK Parents — Want a Yellow Bus or Another Teacher?

27 Wednesday Aug 2014

Posted by Jordan Abel in Economics, Innovative Thinking: Ideas and Products, Possible Solutions, Societal Issues

≈ 2 Comments

Scene: Jordan and JC have been chatting over coffee.  Just finished phone conversation with Rock Man.

Jordan:  “Interesting conversation with Rock Man.  Anxious to get his ideas.  By the way, when are you leaving to go see Greenie?”

010414_1635_16TeachingS1.jpgJC:  “I’m not.”

Jordan:  “Why not?”

JC:  “Because she’s coming here.  She finished her meeting early, called and we thought we could gang up on you for a while.”

Jordan:  “Just what I need.  Two women ganging up on me.”

JC:  Jordan, you love it.  And here’s Greenie.”

Greenie:  “Jordan, been a long time.  Great to see you…but you feeling OK?”

Jordan:  “Greenie, nice to see you.  You sound like your partner in crime over here.  Same question.  Yes, I’m fine.  How are you?”

010414_1635_16StudentsL2.jpgGreenie:  “As one used to say, ‘fair to meddling.’  I’m fine.  Thanks.  Understand from JC you been taking some nasty pills lately.”

Jordan:  “See, you guys have started already.  Whadda mean nasty pills?”

Greenie:  “Beating up on the black community.  What’s going on?”

Jordan:  “First, I’m not beating up on the black community.  Actually trying to help.  But you know as well as I, that solving tough problems requires laying out some facts, good and bad.”

JC:  “We’re giving you are a hard time Jordan.  Few people are willing to really address underlying issues.  And we all know the fact-gathering phase can sometimes appear biased and ugly.”

Jordan:  “Well, I have another idea and having both your opinions would be helpful.”

JC:  “Greenie, want to bet what the topic is?”

Greenie:  “No, but I’m certain it will be interesting…and controversial.  What is it, Jordan?”

Jordan:  “Sort of all came together on the way here this morning.  Today is the…”

Greenie:  “…first day of school.  Have something to do with school?”

Jordan:  “You guys are good.  Yes.  I left early, it was not even 6:00am…”

JC:  “…People get up that early?  OK, I’ll listen.”

School-Bus-ClipartJordan:  “Thank you.  Not even 6:00 and there are school buses on the road.  The school buses made me think of three things: (i) why are we having kids commute to school, especially at a ridiculously early hour? (ii) why are we spending money on buses and fuel and not on teachers and textbooks for the children ? (iii) are children learning any more by busing them to a different school?

Greenie:  “You do like controversial topics, don’t you?  You know why the kids are being bused.”

Jordan:  “The obvious answer is in response to Brown vs. Board of Education.”

JC:  “I agree.  And so, if I understand the underlying point of your question, the issue is whether Brown — i.e., busing — is still necessary and, maybe more appropriately still relevant?”

Greenie:  “I think you raise an interesting point.  But what I would like to do is address the other two concerns first – is spending money on transportation more valuable than spending money on teachers and textbooks?  Second, and a related question, at the end of the day, are students learning more by being bussed?”

JC:  “If one takes Brown out of the equation, then why would you bus students?”

Jordan:  “You wouldn’t.  That’s the essence of my question.  Busing per se seems like a non-value added activity that wastes time, adds cost and adds pollution and congestion.  Smart activity, huh?”

122813_2140_15Education4.jpgGreenie:  “I think it’s even worse.  By not being able to attend the closest school, kids do not develop an emotional bond to the school.  Think about as a kid, how often did you play at the schoolyard before or after school, weekends or in the summer?  If you attend a school outside your neighborhood, you don’t have the same attachment.”

JC:  “I hadn’t thought about this but my guess is parent participation drops sharply when kids are bused.  Parents are hard pressed for time.  When the school is outside the neighborhood, then going to a meeting with the teacher requires a 20-30 minute drive and not 3-4 minutes or a short walk.”

Greenie:  “Least we not forget the kiddies.  We all walked or rode bikes to school.  Yes, I know times are different but not that much different.  Little Janie and Johnnie can walk.  They get some exercise and a chance to talk to friends.”

JC:  “What about the cost?”

Jordan:  “I did a quick search this morning.  If you adjust most recently available data, a school district can save about $40,000 per year for each bus route eliminated.   I think that estimate is way low.  I would put the number above $100,000 per year, maybe a lot higher.”

Black School Teacher Greenie:  “Whatever the number each bus route equals at least one teacher.  So the trade-off becomes, OK parents, what do you want for your kids — a yellow bus or teacher? ”

JC:  “When all the busing got started, society could probably afford both the bus and the teacher.  But not as much today.  Why are few people talking about the economics?”

Jordan:  “Because we are caught up in the politics…and maybe rightfully so.”

Greenie:  “My vote is this.  Hold that thought.  Let’s get a refill and continue the conversation.”

#79 Rock Man to Take the Lead (Rebranding #10)

23 Saturday Aug 2014

Posted by Jordan Abel in Causes of the Revolution, Rebranding Black Community, Societal Issues

≈ Leave a comment

(Readers: Please note the blog is constructed as a story. While not all chapters are linked, after reading a few recent entries, you might want to start at the beginning. More about the blog and about the author. )

Initial episode for this section begins #67 “Why Do Blacks Remain at the Bottom of the Economic Ladder?”

Scene: Jordan returns from break and continues discussion with JC.

Jordan: “Yes mother…I mean JC…I washed my hands.”
010414_1635_16TeachingS1.jpg JC: “Now that’s a good boy. Now, back to more serious issues. Where does this project go from here?”
Jordan: (phone rings) “Excuse me, JC, we might have an answer to your question. (Answers phone.) “Rock Man, what’s up?”
Rock Man: “Called to get some advice. You got a few minutes?”
Jordan: “Having coffee with JC. You guys have met before, haven’t you?”
JC: “Yes. Please tell Rock Man I said hello. And take your time on the call. This might be important.”
Jordan: “JC says hi. She also said to take our time.”
010114_1917_19RockManCo1.png Rock Man: “I heard. I also heard this conversation might be important. What am I in for now?”
Jordan: “You called so you go first. By the way, I’m putting you on the speaker so JC can hear.”
Rock Man: “The rebranding project is a good idea but I think we need to reconsider the timing.”
Jordan: “What’s the issue?”
Rock Man: “We seem to be missing a beginning step. The project needs a rallying cry to get people’s attention.”
Jordan: “Funny you mention that. JC and I were discussing something very similar.”
Rock Man: “Good. At least I’m not out in left field in my thinking.”
Jordan: “You come up with a rallying cry?”
Rock Man: “Not really. I wanted to talk to you first. You come up with one?
Jordan: “Let me ask you the same question I asked JC. When I say the name Aretha Franklin, what comes to mind?”
Aretha-aretha-franklin-27121751-1280-1024 Rock Man: “R-E-S-P-E-C-T.”
Jordan: “Exactly. And you don’t sing any better than JC.”
Rock Man: “So you’re thinking the black community lacks respect? That’s pretty damning criticism.”
Jordan: “I don’t make that implication lightly, believe me. And besides you’ve known me long enough to know I choose my words carefully.”
Rock Man: “How did you decide the need for respect?”
Jordan: “The catalyst was events in Ferguson, MO.”
Rock Man: “What part. Surely you don’t believe the police were justified in killing that kid.”
Jordan: “No. My analysis goes several steps deeper. Blaming the police might be justified. But issues are broader based. When the issues are sorted out, there is one fact staring everyone in the face.”
Rock Man: “And what’s that?”
Jordan: “People need to take responsibility for correcting what they think is a problem. Blaming someone else does not solve the problem.”
Rock Man: “You’ve lost me.”
Jordan: “Ferguson is about 75% black yet has a white mayor and white majority of city council members. Either the mayor or city council likely selects the chief of police, who is also white.”
Rock Man: “…and…”
Jordan: “Think about what I just said. Three of every four citizens are black and they cannot elect a black mayor or get a majority of city council? That tells me most black residents in Ferguson don’t care who’s governing the city because…”
Rock Man: “…because they don’t vote.”
voting Jordan: “Now we are on the same page. Not voting and/or not doing anything to correct a situation means to me that you don’t respect yourself or respect the system.”
Rock Man: “Voting is a bit abstract and a bit of an academic argument. You have an example that is more concrete?”
Jordan: “What about looting and burning stores in your own neighborhood? That shows blatant disrespect for your family and your neighbors.”
Rock Man: “I agree looting and burning stuff in the neighborhood is stupid…really stupid.”
Jordan: “See where I ‘m headed with this conversation?”
Rock Man: “Yeah. Some examples from our earlier conversations are making much more sense now.”
Jordan: “Keep going.”
ladder Rock Man: “If people want to start moving off the bottom rung of the economic ladder, they first need to start respecting themselves.”
Jordan: “Yes.”
Rock Man: “With self-respect, people will begin to look differently at tasks that might seem frustrating, difficult, or even demeaning. But with self-respect they can tackle the tasks with their head held high.”
Jordan: “Yes.”
Rock Man: “Take education. One idea would be to encourage everyone in the black community to get a high-school education, no matter how old they are.”
Jordan: “Great idea.”
Rock Man: “With self-respect people could take whatever job or jobs necessary to make ends meet and/or help kids get an education?”
Jordan: “You are on a roll.”
Rock Man: “Strongly encourage people to stay away from drugs and stop others from doing stupid acts.”
Jordan: “What else?”
Rock Man: “As we talked earlier, play football and basketball in college for a scholarship, then use the education for a job and not go to the NFL and NBA.”
Jordan: “You know I like that idea but a tough sell.”
Rock Man: “Begin rebuilding neighborhoods with black-owned businesses.”
Jordan: “Yes.”
Rock Man: “Make the church more of a center of the community.”
preacher Jordan: “Yes. And you know what Rock Man? You’re starting to sound like a preacher man.”
Rock Man: “How would you know what a preacher man sounds like? But I hear you.”
Jordan: “Do me a favor…no do the black community a favor and this country a favor, please.”
Rock Man: “I’m afraid to ask what.”
Jordan: “Spend some time thinking about how to launch the effort to rebrand the black community. Start the rebranding effort with ‘respect’ as the rallying cry.”
Rock Man: “Alright but I need some time to pull a plan together.”
Jordan: “Thanks. Rock Man. Thanks very much. Talk later.”
Jordan: “Whadda think JC?”
JC: “Well, I think this might be the beginning of a very interesting and productive relationship.”

#78 Lesson from Aretha (Rebranding #9)

20 Wednesday Aug 2014

Posted by Jordan Abel in Causes of the Revolution, Rebranding Black Community, Societal Issues

≈ Leave a comment

(Readers: Please note the blog is constructed as a story. While not all chapters are linked, after reading a few recent entries, you might want to start at the beginning. More about the blog and about the author. )

Initial episode for this section begins #67 “Why Do Blacks Remain at the Bottom of the Economic Ladder?” Scene: Scene: Jordan and JC continue the conversation in the coffee shop after a short break.

Jordan: “Now that you’ve had a while to let the ideas soak in, any comments, questions?”
010414_1635_16TeachingS1.jpg JC: “Yes. I want you to help me synthesize what you’re saying. Our conversation has covered lots of ground and some major topics. So, what’s the underlying theme?”
Jordan: “You want it in one word? One word that I think the black community needs to work toward?”
JC: “One word would really help. The topic is so broad with so many variables, it’s hard to understand.”
Jordan: “With one word, I think we are on to something. “
JC: “And the one word is?”
Jordan: “When I say Aretha Franklin, what comes to mind?”
Aretha-aretha-franklin-27121751-1280-1024 JC: “R-E-S-P-E-C-T.”
Jordan: “You don’t sing as well as Aretha but you are spot on with the word…respect.”
JC: “That’s interesting. Why did you select the word respect?”
Jordan: “Because my assessment is many in the black community do not respect themselves, let alone respect others.”
JC: “Jordan, that’s very harsh criticism. You really mean that?”
Jordan: “What tipped my view were the riots in Ferguson, MO.”
JC: “You know the police shot an unarmed teenager…shot him six times no less.”
Jordan: “The police went way overboard with the kid and dealing with many of the protestors. I’m not disputing that.”
JC: “Then what is your point? “
Jordan: “Two points really. One we talked about earlier. Anyone who loots and burns someone else’s property gets no respect in my book. Worse still the rioters looted property in their own neighborhood, including a McDonald’s. It’s like burning your own house.”
McDonalds Logo JC: “What did Mickey D do to deserve that?”
Jordan: “Nothing. And how many neighborhood kids worked there…used to work there? If I were McDonald’s I might reopen the store.”
JC: “What’s your second point?”
Jordan: “You have a town that is what about 75% black but the city council, mayor and most of the police force are white.”
JC: “The imbalance is part of the problem.”
Jordan: “I agree it is part of the problem. But what is the cause?”
JC: “Whadda mean, what’s the cause?”
Jordan: “Blacks have an overwhelming majority of the population and yet can’t elect a majority of city council or elect a black mayor? The math doesn’t add up.”
JC: “What do you think the reason is?”
Jordan: “A key reason is blacks don’t get out to vote. In an article in the New York Times, only about 12% of blacks voted in the most recent primary election. Guess what folks. If you don’t vote, your candidate might not get elected.”
JC: “Point well taken. You can’t complain about the election results if you don’t vote.”
Jordan: “And I think…no empirical studies to support…a primary reason blacks don’t vote is they do not respect themselves, or the system.”
JC: “Have you been taking nasty pills, lately? You’re being brutal.”
Jordan: “Think about the points I’m trying to make. Simply put, if one wants to start making change and start having people show you respect, then that person needs to respect himself or herself first.”
JC: “R-E-S-P-E-C-T is a simple theme but seems like a great place to start the rebranding effort.”
Jordan: “Easy to understand the idea. Hard to execute. Now, show me some respect, please, I need a short break.”
JC: “Make sure you wash your hands”

#77 Tough Questions about the Project (Rebranding #8)

16 Saturday Aug 2014

Posted by Jordan Abel in Causes of the Revolution, Innovative Thinking: Ideas and Products, Rebranding Black Community, Societal Issues

≈ Leave a comment

(Readers: Please note the blog is constructed as a story. While not all chapters are linked, after reading a few recent entries, you might want to start at the beginning. More about the blog and about the author. )

Initial episode for this section begins #67 “Why Do Blacks Remain at the Bottom of the Economic Ladder?” Scene: Coffee shop. Jordan musing about the project, then interrupted.

Jordan: “Wow, JC, what a pleasant surprise. I was just out here…”
010414_1635_16TeachingS1.jpgJC: “…I know, thinking.”
Jordan: “Thinking about…”
JC: “…Jordan, are you OK? You look awful.”
Jordan: “That’s what I like about you JC. Always tactful.”
JC: “Well, are you OK?”
Jordan: “I think so. Just tired. This project has become a strain.”
JC: “What are you involved with now? What is it this time? Saving the squirrels?”
Jordan: “I wish it were that easy. Besides, I don’t think the squirrels need any help. They seem to do quite well, thank you.”
JC: “Alright, then what is the project?”
Jordan: “Before I discuss the project, what brings you to town…and why are you here. Pleased to see you but must be a reason you’re in town.”
JC: “On my way to see Greenie. But she is busy until this afternoon. I got in late last night and took the chance you might be here.”
Jordan: “Well, thank you for coming…and at such an awfully early hour for you. I feel honored.”
MaleJC: “Glad you feel that way. Now tell me more about the project, please.”
Jordan: “I’ve had this idea for a long time. Seems to me…”
JC: “…Get to the point, will ya?”
Jordan: “I want to try to reposition the black community?”
JC: “Do what?”
Jordan: “Reposition the black community. You know how different products – cars, clothes, computers – have different positions in the marketplace? Really certain perceptions of the products. Well, I want to change the perception of the black community.”
JC: “Are you whacko? What’s a white guy like you involved in a project like that? You must be crazy.”
Jordan: “Probably am. Probably nuts to even think about it. But none of the current efforts to help the black community is working.”
JC: “Well, I will say one thing. Mrs. Springer taught you well.”
Jordan: “What are you talking about?”
JC: “Your grammar. You used the proper predicate with the subject ‘none.’ You said ‘None is’ and not ‘None are’, which is not correct.”
Jordan: “Glad I got something right.”
JC: “Let’s get a refill and then continue with the story about the Little Jordan’s new project.”
(Coffee refilled)
Jordan: “Good coffee.”
JC: “Quit beating around the bush and tell me what’s giving you pause about this project. Solving complicated problems is usually not an issue for you so there must be something a little more fuzzy and abstract. So tell me, already.”
Jordan: “You’re very perceptive. I’ve almost convinced myself I am crazy and the project is hopeless.”
JC: “C’mon, Jordan that kind of thinking is not like you. Why hopeless?”
Jordan: “The attitude of the black community is baffling to me.”
JC: “What makes you think blacks are so different? The attitude of evangelical Christians is baffling to me. So are members of the NRA. So you don’t understand them. Does that mean you shouldn’t help?”
Jordan: “No. But what it does mean is my efforts are likely to fall on deaf ears. Why waste my time?”
JC: “What has gotten into you? Drinking bad water that’s creating a bad attitude?”
Jordan: “No. I just think it is a realistic attitude.”
lucy-the-doctor-is-in1 JC: “Alright, pretend you are on the couch in your psychiatrist’s office. ‘Now tell me, Jordan, what do you think caused you to change your attitude?”
Jordan: “Well, doctor, I think I stepped over the edge during the riots in Ferguson, Missouri.”
JC: “You mean the town where the white policeman shot and killed that unarmed black teenager?”
Jordan: “Yes. From everything I know the policeman overreacted to some stupid behavior by a couple of teenagers.”
JC: “So what caused you to change your mind about the project?”
Jordan: “The way the black community reacted to the incident.”
JC: “They protested. They have every right to protest.”
140810_ferguson_riots_04 Jordan: “I agree. But they do not have a right to loot and burn buildings. Looting and burning stores, especially in your own neighborhood, is criminal and idiotic.”
JC: “Anything else? “
Jordan: “The blame game. Residents might not be able to control behavior of police but resident can certainly control their own actions.”
JC: “OK, a few people got out of control.”
Jordan: “Who should have stopped the looting and burning…before it got out of control? Residents.”
JC: “What about police overreacting?”
Jordan: “I agree police overreacted, or at least appeared to overreact. But let’s go back and look who started the looting and burning? The police? No. Residents. My point is simple. Who started looting and burning and caused the police to come out in force?”
JC: “Point well taken. I still think police overreacted but, you’re right, the police did not cause the looting and burning.”
Jordan: “The pattern of burning one’s own house, as it were, seems to have existed in a number of black communities over the last 50 years. The lack of understanding of the consequences of that kind of behavior gives me great pause.”
JC: “What else?”
Jordan: “A bit of a sidebar but I have another example about lack of responsibility that gives me pause about the project.”
JC: “OK, what?”
122813_2140_15Education4.jpg Jordan: “The claim that kids in schools with a high-rate of poverty among parents need to be bused to schools with lower rates of poverty.”
JC: “I’m missing your point. Kids in schools with high rates of don’t do as well in school.”
Jordan: “And my response is the question, ‘why’? Why are kids not learning? And you think time on the bus will help them learn?”
JC: “Well, not really.”
Jordan: “Why did you work hard in school, JC?”
Jordan: “Same reason you did. We were motivated.”
Jordan: “And what was the source of motivation?”
JC: “Parents some. But really from within.”
Jordan: “Were you motivated because your school was new and pretty and had all kinds of neat stuff to play with?”
JC: “No, the school had been built in what the 1920’s or 1930’s, maybe earlier.”
Jordan: “Right. I’ll grant you that parents who have higher incomes might…emphasize might…provide a more encouraging environment for students to be motivated and learn. But lower income does not prevent parents from encouraging their children. If anything, the lower income should encourage them more. Motivation comes from within, not on some bus.”
JC: “Have you been watching Fox News too much lately?”
Jordan: “No. You know I don’t watch Fox News. But maybe I should present this argument to Fox and MSNBC. I think need for personal responsibility is an issue that Republicans, Democrats, Independents and Libertarians can all agree on.”
JC: “If I interpret your comments correctly, you think busing is not worth the effort.”
Jordan: “More than that. I think busing has a negative effect on education. It not only disrupts kids lives but it eliminates the bonding that comes with attending a neighborhood school, it takes money that could be spent on teachers and wastes it on diesel fuel…and worst of all, it takes away the responsibility of parents and students to be motivated. The situation is such now if students do not learn, they can always blame someone else.”
JC: “Whoa, Jordan. I need some time to let this soak in.”

#76 Musings. Will the Project Really Work? (Rebranding #7)

13 Wednesday Aug 2014

Posted by Jordan Abel in Personal Stories, Rebranding Black Community, Societal Issues

≈ 1 Comment

(Readers: Please note the blog is constructed as a story. While not all chapters are linked, after reading a few recent entries, you might want to start at the beginning. More about the blog and about the author. )

Jordan and Rock Man have been discussing ideas to help get blacks off the bottom rung of the economic ladder. Initial episode for this section begins #67 “Why Do Blacks Remain at the Bottom of the Economic Ladder?”

Scene: Jordan, early morning, sitting alone outside at a coffee shop.

Jordan’s thoughts. “What have I gotten myself into? Where is this project to rebrand the black community really going? Trying to rebrand sounds good in theory but can it really happen?”
Male    Jordan, my man, this is a 40-50 year project, maybe longer. Why do you think little old you can make any difference?
You have all the wrong characteristics – white, not young by most standards, no real experience similar to the lives of many people who will be involved…and a personality profile that suggests you are more akin to a scientist than someone comfortable in front of the public.
Besides, what’s the payback? A lot of frustrated people? But then again, this is the kind of project you have always taken on – complex, longer range, difficult to implement and a lot of resistance.
Reminds me of the woodworking class you started in Connecticut many years ago. The first night students were to bring a piece of wood to make something out of. What do you bring? A big hunk of wood from a maple tree that had been cut down recently. The instructor said the wood and my proposed project were too complicated. I never went to the second class. Why did I remember that after all these years?
blank-paper Same situation when assigned to the GM EV1 (electric vehicle). The interview consisted of being asked to develop demand for electric vehicles worldwide and put the staff together to support the effort. When I asked for guidelines, I was given a blank piece of paper.
And so it has gone over the years. Many projects have started with blank pieces of paper. Some were successful, some were not. The lack of clarity for this project is no different.
But, really, why this project? I have no real skin in the game. In fact I’m not sure the guy I think should run the project (Rock Man) has any real skin in the game. Great background but it has been years since he was living the life of many in the black community. He might have lost his credibility, or even worse, his desire to get involved. Life is very comfortable for him.
If I just let this idea fade away…I mean, who will really know other than Rock Man? Of course, I will have to look at myself in the mirror. But over time most of us are able to overlook or rationalize our faults.
I know the project feels like a mitzvah but what an undertaking. And what’s my involvement supposed to be?
Am I more effective at putting out the idea and letting others, like Rock Man, run with it. Should I increase exposure to the idea by promoting it more? I really do not want to get sucked into a no-win project. At the same time, as best I can tell, no one else is making a similar effort.
Is this project such an uphill battle that it is impossible? The culture in part of the black community is so different that I have a hard time understanding certain behavior. One real head scratcher is the response to aggravation. Why would you destroy something in your own neighborhood as revenge?
The riots 50+ years ago in Newark, LA and Detroit had similar patterns of behavior – blacks looted and burned stores in the neighborhood. Why? I understand being frustrated, even angry, but why destroy something in your own neighborhood?
The pattern continues today. The protests in a suburb outside St. Louis showed blacks looting and burning neighborhood stores.
Connecting Dots Doesn’t anyone think about the consequences? What merchant, especially a large national chain, is going to invest in a neighborhood where residents will loot and/or burn the store if they become angry? If the community cannot connect the dots with something this simple, then how are they going to support the proposed positioning?
Maybe this project should be more about teaching common sense and making sure people understand actions have consequences. Trying to reposition the black community may be way too advanced for what’s required to begin making change.
I need to think about this project some more.” (Voice) “Excuse me, Jordan, may I join you?”

#75 Rebranding the Black Community: Potential Problems…and Is It Practical? (Rebranding #6)

09 Saturday Aug 2014

Posted by Jordan Abel in Causes of the Revolution, Rebranding Black Community, Societal Issues

≈ Leave a comment

(Readers: Please note the blog is constructed as a story. While not all chapters are linked, after reading a few recent entries, you might want to start at the beginning. More about the blog and about the author. )

Jordan and Rock Man have been discussing ideas to help get blacks off the bottom rung of the economic ladder. Initial episode for this section begins #67 “Why Do Blacks Remain at the Bottom of the Economic Ladder?” Current entry, a couple of days since the last session. Jordan and Rock Man in Jordan’s office.

Jordan: “Rock Man, nice to see you. Have a productive couple of days?”
Rock Man: “Jordan, you make my head hurt sometimes. I can’t get this project out of my mind.”
Jordan: “Good. What’s hurting your head?”
010114_1917_19RockManCo1.png Rock Man: “Two big issues, which we’ve mentioned but never really addressed.”
Jordan: “And the issues are?”
Rock Man: “What problems are we likely to encounter? And, is this project even practical?”
Jordan: “The answer to your second question is probably ‘no’ but that should not stop us. At the beginning of every major project most people would say the undertaking is impractical. For now, let’s ignore whether it’s practical.”
Rock Man: “You have a great way of dismissing issues.”
Jordan: “I’m not dismissing the issue of practicality. But go back to an earlier conversation. This rebranding project is like eating an elephant.”
Rock Man: “Yeah, I know, one bite at a time.”
Jordan: “Now, what’s on your list of problems?”
Rock Man: “Aside from practicality, which you dismissed…”
Jordan: “…dismissed temporarily. List of problems, please.”
Rock Man: “I have three. #1 is motivating the black community to accept the new branding positioning statement. #2 is finding someone credible to lead the effort. #3, appropriate metrics for measuring progress.”
Jordan: “Excellent set of concerns. I think we are ready to begin the next phase of the rebranding program – ‘how do we get there?’”
Rock Man: “Finally. Seems like forever since we started.”
Male Jordan: “I told you the effort would not be easy and take a long time.”
Rock Man: “OK, Mr. Marketing Genius, how do we motivate the black community to accept the new branding?”
Jordan: “First step is to find out if they agree with it or even understand it.”
Rock Man: “These folks are not stupid, Jordan. C’mon.”
Jordan: “My comment is not to imply anything. My comment is based on experience. Any kind of rebranding takes a while for people to understand it. Really understand what the new positioning means. Frankly some people never understand but that’s OK as long as most people understand.”
Rock Man: “So we need to start testing the proposed positioning?”
Jordan: “No kemosabe, you, not we. You are in a good position to test the idea.”
Rock Man: “How and with whom?”
Jordan: “Whomever you want. Get a small group together – a focus group – and start evaluating the positioning. Select people who will give you an honest opinion. Use the group to find out what they like, dislike or are concerned about. They might have ideas that we overlooked.”
Rock Man: “What kind of materials do I need?”
Jordan: “If I were conducting the focus group I would include the positioning statements and some non-verbal props for reference – books, clothing, pictures. Anything that will help people understands the intended meaning of the positioning statement. And, make sure you have a whiteboard for notes.”
passionRock Man: “How ‘bout a blackboard instead?”
Jordan: “That was good. OK, blackboard but white chalk, both sides need to participate.”
Rock Man: “You suggesting having some white folks in the focus group?”
Jordan: “You decide whether the groups should be mixed. Early on I think separate groups might be more enlightening. But you definitely need to find out how whites react to the proposed positioning.”
Rock Man: “I agree. You available to help?”
Jordan: “Help, yes. But this project needs to be lead by someone in the black community. And my vote is for you to be the lead dog.”
(To be continued)

#74 What Is…and Why (Rebranding #5)

07 Thursday Aug 2014

Posted by Jordan Abel in Causes of the Revolution, Rebranding Black Community, Societal Issues

≈ Leave a comment

(Readers: Please note the blog is constructed as a story. While not all chapters are linked, after reading a few recent entries, you might want to start at the beginning. More about the blog and about the author. )

Scene: Pizza joint with Jordan and Rock Man discussing ideas to help get blacks off the bottom rung of the economic ladder. Initial episode for this section begins #67 “Why Do Blacks Remain at the Bottom of the Economic Ladder?”

Rock Man: “I’m encouraged and excited about rebranding the black community. But I have one question. ‘Will it work?’”
Jordan: “Why do you ask?”
010114_1917_19RockManCo1.png Rock Man: “The question reminds me of a great joke, but I’ll stay serious this time. Why I ask is whether long-held biases can be eliminated.”
Jordan: “Give me an example other than blacks.”
Rock Man: “OK, smart guy, what about Jews? The Jewish community has accomplished virtually everything we’ve talked about for blacks. The group is highly educated, many in professional careers, widely recognized for major academic contributions in sciences and the arts. And very strong philanthropic base. Yet, discrimination remains. Why?”
Jordan: “Anti-Semitism, at least in the US, is not as overt and prevalent as discrimination against blacks. And the intensity of the discrimination has declined over the decades. But, as you say, ‘discrimination still is.’ And I will tell you, I do not know why it continues.”
Rock Man: “That’s my very concern. Jews have made all these gains, yet discrimination continues. So why is this effort at rebranding the black community going to make any noticeable reducing in discrimination?”
Jordan: “I’m confident it will…over time. As you just pointed out, there is going to be some discrimination no matter what. But that fact should not stop us from trying.”
Rock Man: “OK. I really needed to get the concern off my chest before we go any farther and start getting other people involved.”
Jordan: “Your point is a good one and one to remind each other and your colleagues when things get rough or when it seems as if progress is really taking two steps backwards.”
Rock Man: “Alright. Discrimination is…and will continue at some level forever. And, we will never understand why. Now, I need a couple of days off to get my head back together.”
Jordan: “See you in a couple.”

#73 ‘Need to Rap? Try TAP.’ Rock Man Becomes a Painter. (Rebranding Part 4)

02 Saturday Aug 2014

Posted by Jordan Abel in Innovative Thinking: Ideas and Products, Possible Solutions, Rebranding Black Community, Societal Issues

≈ Leave a comment

(Readers: Please note the blog is constructed as a story. While not all chapters are linked, after reading a few recent entries, you might want to start at the beginning. More about the blog and about the author. )

Scene: Pizza joint with Jordan and Rock Man discussing ideas to help get blacks off the bottom rung of the economic ladder. Initial episode for this section begins #67 “Why Do Blacks Remain at the Bottom of the Economic Ladder?”

Rock Man: “Jordan, we’ve covered a lot of ground. Are we making any progress?”
Jordan: “I’m sure this conversation seems as if we’re spending too much time covering stuff you think everyone knows.”
010114_1917_19RockManCo1.png Rock Man: “Yes, it is frustrating. When do we start making some real progress?”
Jordan: “You ever painted a room before the room was prepared properly?”
Rock Man: “Haven’t we all? What a disaster. After the first coat of paint I had to go back and fix some stuff. In the end it took me twice as long to paint the room as it would have had I spent more time preparing it properly.”
Jordan: “And how did the room look after all that extra work?”
Rock Man: “Room never did look right.”
paint_and_brush_clip_art_10540 Jordan: “Alright, let’s pretend this project is like painting a room. We need to make sure we take enough time to prepare.”
Rock Man: “OK, I’ll be patient. What’s next?”
Jordan: “Where do people in the black community get information?” What’s the most credible source of info?”
Rock Man: “Good questions. I don’t know.”
Jordan: “Where do you think kids get info?”
Rock Man: “Like all kids, everyplace but their parents. Let’s see – friends, social media, school, TV, some internet sites.”
Jordan: “And who do the kids trust most?”
Rock Man: “When all said and done probably an adult they respect and trust. One thing to get info from your friends. But kids are not stupid. They know adults have more knowledge about a lot of issues.”
Jordan: “So the key to getting info to the kids is twofold: a credible source and relatively easy access.”
Rock Man: “Kids need to be willing to talk to these adults without fear of retribution.”
Jordan: “What we need to figure out is what type of person kids will listen to and talk to.”
Rock Man: “Don’t know why I thought of this but we need a “Dear Abby” for black kids.
Jordan: “…and one for adults.”
Rock Man: “Maybe there is one. That’s the kind of information you miss out on when you live outside the US for a while.”
Jordan: “Who can become the ‘Dear Abby’ in the different neighborhoods?”
Rock Man: “Let’s go back to the basics. Historically, who has been the ‘go to’ person for advice?”
Jordan: “Teachers and preachers?”
Rock Man: “We could start a program called TAP – teachers and preachers.”
Jordan: “Our theme — ‘Listen to TAP, not rap.”
Rock Man: “Kids are going to listen to rap no matter what we say. But let’s get someone to write some rap lyrics about TAP.”
Jordan: “We can change to ‘Need to rap? Try TAP.’…or something like that.”
Rock Man: “Now we have the foundation for a promotion program. I like it. ‘Need to rap? Try TAP.’”
Jordan: “As they say in advertising business, the idea has ‘legs’. Lots of potential variations. Let’s move on.”
Rock Man: “What’s next?”
Jordan: “Trying to decide. Several items we would normally discuss – production, profit, penetration.”
Rock Man: “Any of those really apply to this project?”
Jordan: “Probably not now. Let’s try another key item, then we can take a break. Passion.”
Rock Man: “Passion by whom? And passion for what?”
passion Jordan: “Passion for change. Does the black community want to make change? Without the passion to address and overcome some major barriers, this program will never be a success.”
Rock Man: “Are you saying ‘you can lead a horse to water but can’t make it drink?”
Jordan: “Exactly. Furthermore, someone in the black community needs to take the lead and start promoting the idea of real change.”
Rock Man: “Thought we weren’t ready for solutions, yet.”
Jordan: “We’re not. But we need to have some understanding whether the black community really wants to change…and is willing to make the necessary sacrifices for changes to occur.”
Rock Man: “Seems like an odd question. Why wouldn’t the black community want to change? The current situation is anything but ideal, even after the revenge revolution.”
Jordan: “I agree it seems obvious the black community would want to change. I also know reality. Some people in very difficult…even dire…circumstances resist change.”
Rock Man: “Give me an example.”
Jordan: “Look at the Palestinians in the West Bank and especially Gaza. Do you see any real effort to make change? The answer is ‘no.’”
Rock Man: “Are you saying Israel has no fault in this situation?”
child_suicide_bomber Jordan: “You can find fault on both sides and passion on both sides. When one looks at the type of passion, the differences are dramatic. The passion of many Palestinians is about complete destruction of another society, Israel. The Palestinians are so passionate they are willing to sacrifice their own people…even its own children…to destroy the other society.”
Rock Man: “I agree that a society has a warped sense of value when parents cheer when their own children die blowing up themselves and others nearby.”
Jordan: “Passionately cheering when your children die is set of values that is not only hard to understand but eliminates the possibility of any real solution.”
Rock Man: “You’re not implying the black community is like many of the Palestinians are you?”
Jordan: “No. But the behavior of the Palestinians is one of the reasons I suggested earlier the black community is doing itself no favors by allowing so many members to convert to Islam. Have passion, yes. Have misguided passion, no. Misguided passion will make problems worse.”
Rock Man: “You’re really asking if there is enough passion…positive passion…in the black community to address problems facing the community.”
Jordan: “That’s exactly what I am saying.”
Rock Man: “Let’s go back to painting the room. We need to check the passion of the black community. Is the community willing to address problems and take the time to develop and implement proper solutions?”
Jordan: “We are talking about a program that is likely to take several generations. Lots of discipline. No shortcuts. And, like painting the room, the preparation often will be tedious, even boring at times.”
Rock Man: “We need to find out if the community is ready.”
Jordan: “Rock Man, I think you just turned into a painter.”
(To be continued)

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